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Examples - fDi Atlas - business
location research tool - cost |
Examples - Search: State & Local -
targeted search tools |
Targeted online advertising to reach executives and
advisors |
Examples - Search: Americas -
regional search marketing tools |
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We just made your own website more valuable to executives.
Economic development agencies, chambers of commerce, and
service providers which support the development of capital investment
projects such as new offices and industrial or distribution projects already
share a wealth of timely local market knowledge and useful services online.
Unfortunately, it has been hard for executives and their
advisors to find what they need, when they need it, in potentially relevant
communities.
A tremendous amount of promotional information is
constantly pushed out at them through specialty magazines, events, direct mail,
online and print advertising, PR, telemarketing, and personal sales work.
Despite this, it has still remained very difficult for
executives to quickly find the information and services which can address
their own project planning interests at the time when they may be seeking
assistance.
fDi Atlas and the custom Google search
tools on ShortListNews.com now combine to make it much easier for business
leaders and
their professional advisors worldwide to find the benefits your area offers. |
What purpose does ShortListNews.com serve?
ShortListNews.com and our related websites (links in
the header) were set up to provide an extremely fast and easy way for
executives and their professional advisors to research business locations
anywhere.
Our unique search tools were designed for research across
geographic regions, professional specialties, industry sectors, and relevant
news.
Independent market research work to consolidate available
resources in this niche has now been combined with tools for the
organization and collaborative sharing of timely local market knowledge and
contacts.
We selectively consolidate and summarize useful
information with search engine optimization in mind. This creates an
efficient channel for executives to find information and contacts when they
are needed. That complements our independent "concierge" referral
work, which personally introduces executives in response to their project
plans.
Refer also to our Introduction
for economic development marketers. |
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Explanation - fDi Atlas
fDi magazine
introduction |
Information
to plan ad campaigns in fDi magazine - published by the Financial
Times group (FT Business) in London |
Growth from 200,000 to 600,000+ visitors in just 3 years
Chart of our monthly website visitors, 2004 - 2007
How to advertise through this
website |
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Examples: fDi Atlas
The new
www.fDiAtlas.com is
an online marketing tool for countries, provinces, states, metro regions,
counties, cities and communities of any size which want to attract new
business investments.
The key point is that it was designed from the perspective
of business executives as a simple and fast tool for finding executive
summary presentations and comparable facts in a consistent way worldwide.
It is a "high level" tool, designed to serve the
exploratory "long list" planning stages of an investment project, when
executives may want to quickly identify and compare the benefits of
many location alternatives.
Users can easily drill down for more details on the
location's website, or simply get in touch directly to discuss project
interests.
Call Bruce Donnelly at 847-304-4655 in Chicago for a short
demo over the phone or to answer any questions about fDi Atlas.
The examples and explanation below may make the potential
benefits of an fDi Atlas presentation to a community easier to visualize.
In short, these are executive summary presentations which are designed to
help attract attention and differentiate the benefits of business location. |
Examples - Search: Americas
This website offers complementary new research tools, as
explained below, as another unique way to attract the attention of relevant
executives and professional advisors as they plan investment projects.
Together, these tools offer a very cost-efficient and
targeted online marketing solution to help attract investment projects from
anywhere.
Search: Americas
- Search across state and provincial websites in regions of the USA,
Canada, and
Mexico. This leads into
the state and local search tools as explained below,
and links to related resources - which can include display advertising,
articles, news, and websites.
Search: Services
- Search across selective groups of professional service provider websites
by specialty, such as corporate
real estate.
Other tools of a similar nature will be added to make it
easy to perform market research quickly across groups of related websites.
If Google can find the relevant market knowledge which
your website shares, as it usually can, then executives and their advisors
can use these intuitive tools to find such information without thousands of
irrelevant results from other websites which are not related to this field. |
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A few examples of early fDi Atlas participants:
Flanders
Wallonia
Netherlands
Utrecht
West Holland
Scotland
Dundee
Wales Northern
Ireland
Southeast England
East Midlands
Germany
Bavaria
Berlin
Ukraine
Slovenia
Valencia
Andalucia
Lazio
Bologna
ESBAS Turkey
Tunisia
Gunsan
Gwangyang
Colombia
Nevada
fDi Atlas was launched in May 2007 in Europe, and is
just being launched in the North American market in fall 2007. |
A few examples of recent fDi advertisers in North America
Arizona Global Network - 4 page "Spotlight" presentation and ad
City of Toronto - 4 page "Spotlight" presentation and ad
Chicago, IL - 2 page spread advertisement
Pittsburgh, PA
State of Florida
Surprise, AZ
Huntsville, AL
See other
examples of fDi advertisers in North America and worldwide. This
is not a comprehensive list of all recent fDi advertisers. |
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Fast and easy to set up and maintain, and very cost-efficient
fDi Atlas can be set up to help promote your area within a
few days. New presentations are featured to help attract the attention
of executives and their advisors as they plan new investment project
commitments and start research work for their future interests.
The executive summary content on fDi Atlas can be updated
directly at any time through a simple login process, and can link out to
further details on your own website. This makes it easy to start quickly
with a very simple presentation, and then expand or refine the content as
appropriate. We just launched fDi Atlas in Europe a few months ago, and many
economic development
professionals there signed up for it right away. |
Examples - Search: Americas - State &
Local
Search: Texas
Search: Arizona
Search: Iowa
Search: Nebraska
Search: Florida
Search: Georgia
Search: Washington
These and similar custom Google search tools can find
results quickly for any keywords of interest across all of the state and
local economic development websites as listed in the scope at the bottom of
the page, without thousands of irrelevant results from countless other
websites.
Some state search tools are not yet finished, but these
and other tools will be added soon. The websites included in the
search scope will also be updated as appropriate beyond our initial
selections. |
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What does fDi Atlas cost? How is it being promoted?
Communities can tap into the benefit of an estimated
$4,000,000 value marketing campaign for fDi Atlas in the Financial Times and
other channels for just $4,400 per year. No other publisher offers
anything comparable - at any price.
This reflects the FT group commitment to global leadership
in this market through innovative marketing tools which reach executives as
they search online for useful information to guide their growth plans. |
Search: Americas makes it easy to find your relevant
content Executives can now quickly find the
relevant local market knowledge which you already share through timely
maintenance of your own website - without thousands of irrelevant search
results from websites unrelated to this field. Before they even know
that your area is relevant, they can easily find the useful information you
share, and contact you.
They simply choose which groups of related websites to
search - such as regions or states. In effect, this self-qualifies the
areas of interest to them while still exploring "short list" options across
many locations. |
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Market reach and benefits of fDi Atlas
fDi Atlas costs less per year than a half page magazine
ad, but it is repeatedly promoted to nearly 500,000 FT readers
throughout the year.
It is also promoted by full page ads to the very targeted
fDi readership among top executives (95% "C-level" executives, 85% at
companies with over 500 employees, with 40% in North America, 35% Europe,
and 25% Asia and other regions). It is also being promoted through
search engine advertising and prominent links on the
fDi website.
I feature it through my own independent project referral
websites - which
attract 600,000+ visitors per year. That is already more than most
US magazines in this niche which have been distributed for 20 - 50 years. |
Market reach and benefits of the Search: Americas tools
Our targeted online market reach is large. These tools create a unique way for executives and their
advisors to find potentially relevant business locations in any region or
state in the USA, Canada, or Mexico.
Unlike centralized database tools for statistical data
screening or CRE property searches, or executive summary presentations such
as fDi Atlas, our research tools make it easy for executives and
consultants to use the intuitive power of Google for decentralized content
searches across selective groups of economic development websites in regions
and states. This is complemented by our many reference directories.
Instead of searching each website separately for everything they may need to
consider when planning a major project, which is too tedious to be viable,
they can quickly search across a group of websites. This is a simple but
extremely powerful new research tool for project planning. |
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Designed for rapid response to executives online
Unlike traditional print advertising and the old "bingo" response cards or
networking events and trade shows as sources of some "leads" to pursue, fDi
Atlas enables executives and their professional advisors to quickly compare
globally consistent sponsor presentations in places of potential interest
and get in touch directly.
They need not rely on professional referrals,
complex database screening of statistical data, or searches of available CRE
property listings which may not even include or easily identify their best
options.
Instead, they can easily find your presentation, discover the benefits of
your area, and get in touch right away to pursue their interests. |
Advertising on Search: Americas and
related pages Search: Americas is a unique channel for reaching very precisely
targeted groups of potential investors and their advisors as they research
project planning issues in the regions or states of interest.
Online advertising can reach these well-qualified
potential investors repeatedly as they research topics of interest in a
region or state. The various options for doing this range from only
$450 to $2500+ per year.
Thumbnail images can link to display ads as published in
magazines, except that these ad pages can also be found by their content
through the search tools. Unlike banner or print ads, that means the users
can easily find your ad whenever the content is relevant to their current
search interests. Inexpensive banners and buttons are also available. |
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fDi advertising and event information for 2008 Other
information for planning fDi advertising campaigns or sponsored research
reports, including the editorial calendar, schedule, and discounted net rate
budget examples for direct placements, is available at
http://www.gdi-solutions.com/fdi/ad/2007campaigns.htm
where the new media kit for 2008 can also be downloaded.
We are already planning a research presentation for top executives at BIO
2008 in San Diego. This will present sponsored research about leading
bioscience clusters and the results of a spring 2008 survey among life
sciences industry leaders worldwide about their capital investment
intentions for the years ahead.
We may also do co-sponsored research for C-level networking events in
several cities and for other targeted industry sectors in cooperation with
fDi advertisers.
In summary, we're not limited to offering traditional print ad campaigns. We
can support your marketing interests in many ways, whether on a very tight
budget or as part of a large strategic marketing initiative. |
Search: Americas benefits - Designed for well-qualified referrals
In the development of these very targeted online market research and independent
project referral tools, the focus wasn't on maximizing the number of "ad impressions"
displayed, but rather on the marketing task to help attract very well-qualified
prospects in a cost-efficient way.
There aren't, after all, tens of thousands of projects each
year for which a new business location is required, nor do many areas
genuinely have the potential to attract hundreds of viable, well-qualified,
major "project leads" per year and consistently win them against all the
competition.
On the other hand, each project won is highly valuable.
The challenge is to efficiently find a good match between the relevant
capabilities of a community and the needs and preferences of project
decision-makers.
The fDi Atlas and fDi magazine content is also included for
reference in the scope of the
Search: Americas tools for every region and state. Any editorial or
sponsored content about your area in the magazine or on fDi Atlas should be very easy for
Search: Americas users to find, too. |
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Summary - for online economic development marketing
fDi Atlas and our unique Search: Americas tools are both
designed to help areas get on the "long list" and "short list".
They make it easy for executives and advisors to discover the
benefits which might persuade them to take a closer look at your area as a
place to do business.
The fDi Atlas shares executive summary content and makes it
very easy for executives to search or browse through and compare location
alternatives. Our custom search tools make it easy to find relevant
local market knowledge which is already shared on your website. |
Self-qualified as well as professional referrals
Those who choose to use specific state or regional search
tools have already demonstrated their current interest in a specific state
or region by their selection among the available search tools or related
pages, whether or not they may choose to get in touch right away to discuss
their project interests and plans, or click through to your website.
We also promote these tools to professional service
providers who can use them as a quick way to find what they need for their
clients.
We already use these tools for reference in our project
referral work. |
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Our other websites
www.OnTheShortList.com offers custom research and
search tools, such as the Area Search,
USA Search, CRE Search, etc.
It makes it easy for top executives and
their advisors to selectively
search relevant websites for additional details beyond the executive summary content
and links which we provide.
Advertisers in fDi magazine are also
highlighted through our websites.
See how to advertise
and our latest market reach data. |
Independent project referral work
www.GDI-Solutions.com
- We
provide independent
referrals for capital investment project planning, such as to assist top
executives with their research work and introduce economic development
contacts and professional service providers as appropriate to their
interests.
Global
Direct Investment Solutions maintains a global reference directories and
custom search tools for rapid research work, including links to over 25,000
resources and contacts worldwide.
This independent referral service functions like a
concierge service to support business location strategies and site selection
decisions. |
