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There are various ways to advertise on our websites at relatively low costs, such as $450 - $3000 per year for prominent fixed placements of button or logo ads, banner ads, or display ads.

Contact us for advertising details.  TEL 847-304-4655 Chicago

We can also do sponsored research in target markets.  This can support the marketing of a business location or professional service.

Ads can appear on the regional or state PR or search results and directory pages as very relevant pages for featuring business locations or services.

We don't offer rotating, run-of-site banners.  Instead, we place fixed ads on pages which are designed to attract very well-qualified prospects.

Custom search tools can draw relevant visitors back repeatedly because project teams and their professional advisors typically have to search for many different types of information in multiple locations.

For example, a visitor who is researching Florida for a project is likely to use the Florida Search tool repeatedly, or even add it to an iGoogle home page for quick reference at any time.  The same is true of other US regions and states, or countries like Canada and Mexico.

We offer other online marketing services in the $950 - $3000+ range, such as to share more details about the benefits of an area or service, plus unique opportunities through our ad sales work with fDi magazine.

Bruce Donnelly handles US ad sales for fDi - in print and online - and can help fDi advertisers to develop integrated marketing campaigns.

This can range from fDi online services from $2500 to $20,000+ per year, print ads for $6500 - $12,400 each, or annual campaigns of $30,000 - $60,000+ for combinations of print and online.  Larger custom service proposals complement specific marketing initiatives with a mix of Financial Times services - in print, online, events, etc.

fDi also produces sponsored but independently researched reports, such as 4 to 12 page features about an area or service in the magazine, or 16 - 64+ page sponsored research supplements.

Ask Bruce for illustrative budget examples or custom proposals according to your targeted marketing strategy and event plans.

Refer also to our suggestions for seeking fDi editorial coverage.

North American advertisers - refer to the schedule below of the planned fDi regional coverage (plus special reports as appropriate).

Growth from 200,000 to 600,000+ visitors in just 3 years

Chart of monthly website visitors, 2004 - 2007

fDi Atlas

Explanation - fDi Atlas

 

Information to plan ad campaigns in fDi magazine - published by the Financial Times group

Our websites, in just 3 years, have grown to now consistently attract 50,000+ visitors per month - more than some popular magazines in this niche which have been very widely distributed for decades.

Despite this large online reach, the costs to advertise through our websites and to share more detailed content about specific business locations or professional services remain very low because this business was carefully designed to lower such marketing costs while making it much easier for executives to find what they are seeking.

The value to a company, service provider, or community can be very high by rapidly introducing very relevant contacts to each other to do business together on corporate expansion projects plans.

This unique business serves as an independent "concierge" referral service and niche online community or marketplace to enable executives to plan and develop expansion projects faster and better.

The C-level executive reach of fDi magazine in print and online at many large companies worldwide is less expensive than advertising in general business magazines because fDi is more precisely targeted for this relatively small niche market.

There are a few thousand US capital investment projects per year which create over 50 new jobs in new locations.  One therefore doesn't need to reach a vast audience - just these top project decision-makers and their professional advisors.  We do this in print, online, and in person.

Instead of distributing tens or hundreds of thousands of copies with general business news and analysis to individuals or managers at all levels in companies of all sizes, fDi is written for top decision-makers at large and fast-growing companies in expanding industry sectors.  It addresses the many complex issues which they face for their own business growth strategies and project plans - anywhere..

Other publications typically focus on mid-level management interests such as facilities management or corporate real estate services.

Note that it is entirely FREE to share relevant press releases, news, and market insights through this website.

We just ask contributors to follow the basic guidelines in the Add News section and to be fairly selective about what they send to us.  Do not send us many unsolicited emails with large file attachments.  Send useful information which we should want to share openly here.

Similarly, the extensive reference information which is shared through  www.gdi-solutions.com and the more selective business location research tools at www.OnTheShortList.com are entirely FREE to help users such as senior executives and their advisors.

There are some additional services which we offer for a small fee to share useful information about leading business locations or service providers.  In effect, these are executive summary presentations which are designed to be very easy to find when relevant to project plans.

Such work together enables visitors to quickly find the contacts they need for their projects, even without asking for our direct assistance.

Our low advertising fees enable us to sustain the extensive market research work behind this unique service, including large networks of personal contacts to maintain timely market knowledge and provide independent project referrals very rapidly in response to enquiries.

There are also very economical online advertising and sponsorship options with fDi magazine, including the new fDi Atlas to feature business locations.  Spotlight articles (contributed FT-quality content) can also feature leading business locations or service providers.

There are also cost effective ways to do custom research reports, such as to support special event plans or other marketing initiatives.

In general, we feature fDi advertisers through our websites as a bonus.  This avoids any perceived conflict of interest in our sales work and also expands the market reach available to such fDi advertisers.

fDi is very precisely targeted at top executives at major companies in the USA and worldwide, and the website is reinforced by sending out this high quality magazine every other month to those readers.  Our own websites complement this reach by being designed to attract the attention of executives at companies of all sizes worldwide, and their professional advisors, as they search for useful information related to their capital investment project interests and strategic plans.

While fDi publishes unique FT-quality content about this niche market according to the common interests of many top executives, we focus on introducing top executives and their advisors personally to specific resources they need to find in this niche for their own project plans.

fDi magazine : editorial schedule - North American regions Refer also to this information for planning fDi ad campaigns
Oct/Nov 2007 : Midwestern states (North Dakota, South Dakota, Minnesota, Iowa, Nebraska, Kansas and Missouri) and Western Canada (British Columbia, Alberta, Saskatchewan, Manitoba) Oct/Nov 2008 : Midwestern states (North Dakota, South Dakota, Minnesota, Iowa, Nebraska, Kansas and Missouri) and Western Canada (British Columbia, Alberta, Saskatchewan, Manitoba)
Dec 2007/Jan 2008 : Pacific Coast states (Washington, Oregon, California, Alaska, Hawaii) - this is also the issue distributed at the World Economic Forum summit in Davos Dec 2008/Jan 2009 : Great Lakes states (Wisconsin, Illinois, Indiana, Minnesota, Ohio) and Eastern Canada (Ontario, Quebec, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland & Labrador
Feb/March 2008 : Mountain West states (Montana, Idaho, Wyoming, Colorado, Utah) and Mexico Feb/March 2009: Southwestern states (Arizona, New Mexico, Nevada, Texas) and Mexico border region
April/May 2008 : Northeast (Maine, New Jersey New Hampshire, Massachusetts, Rhode Island, Connecticut, Vermont ) and Mid Atlantic states (Delaware, Maryland, Washington DC, Virginia, North Carolina and Pennsylvania) and Puerto Rico April/May 2009 : a similar pattern of regional features is expected to repeat in each issue
June/July 2008 : Florida and Central America & Caribbean - this is also the issue distributed at BIO 2008 in San Diego Note that coverage of any region or state is not limited to the indicated months.  This calendar just guides scheduled research work in North America to ensure comparable coverage of all regions.
Aug/Sept 2008 : Southern states (Georgia, Alabama, Mississippi, Louisiana, South Carolina, West Virginia, Kentucky, Tennessee, Arkansas, Oklahoma) and South America For example, advertising campaigns or special research reports about an area would not generally be limited to the issue which is already scheduled to include coverage of that region.  Refer to the information for planning fDi ad campaigns for other details of the editorial plan.

 

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Last modified: 08/26/08