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This page summarizes the nominal fees we charge to help
promote business locations or professional services to the 600,000+ visitors
per year who we attract through the market research and services shared by
our websites. We can also perform
custom research work as explained below. |
We are also the US representative of fDi magazine - Foreign
Direct Investment - published by the Financial Times group in London.
Contact us for
information
about advertising in fDi or the new fDi Atlas.
Examples of fDi Atlas presentations
and
fDi advertisers |
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In general, our fees for services to promote a single
business location or service are deliberately designed to be low so that
advertising budget constraints are not a significant obstacle to competition
in this market. Small business locations and small
service providers may have very relevant capabilities which deserve to be
highlighted, even though they may lack the marketing resources to do major
advertising campaigns, or may simply choose not to use their limited
resources that way.
This creates a "level playing field" in this niche market,
while we can also deliver higher marketing value for those who choose to
invest in market research, events, or developing well-qualified project
referrals. |
Growth from 200,000 to 600,000+ visits per year in just 3
years.
Chart of our monthly website visitors, 2004 - 2007 |
Illustrative budget examples: fees for ShortListNews.com
 | $ 450 / year = button ad, fixed on 3 relevant
pages |
| $ 950 / year = banner ad, fixed on 3 relevant
pages |
| $ 950 / year = one page presentation about the
area or service. or for a Biographic Profile about the primary contact
|
| $1500 / year = banner ad as above, plus the one page
executive summary presentation about the area or service with links from
many relevant pages to make it very easy to find. This takes
advantage of search engine capabilities to find such content. |
| $2000 / year = thumbnail ad linked to a separate full
page, with searchable ad copy, fixed on 3 relevant pages plus other links.
This resembles a magazine display ad, but it can be found online through
thumbnail links or searches for the ad copy. For example:
Pittsburgh
and others as shown on the home page |
| $2500 / year = thumbnail ad as above, plus a one page
executive summary presentation about the area or service with links from
many relevant pages to make it very easy to find. |
| $3000 / year for the above (thumbnail + ad + summary
page) plus a biographic profile of the primary contact for the area or
service provider to make this professional much easier to find. For
example,
Bob Ady or
Marcel de Meirleir |
|
fDi Atlas background info.
and
Financial
Times ad campaign
See links to examples below
fDi is published by FT Business, of the Financial Times group
Search past fDi articles |
Information
to plan ad campaigns in fDi magazine
Media Planner for
ad agencies
Download the
2008 fDi media kit |
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Examples of potential online ad placements, as above:
For economic development agencies, typical choices would be:
|
Illustrative budget examples for fDi advertising
For
direct
placements (not commissionable to an ad agency, such as when the ad
agency or graphic design firm is compensated directly)
For
planning ad campaigns booked through ad agencies (gross rates)
The latest fDi media kit, editorial calendar, circulation
data, and booking deadlines are available at both of the above links. |
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Market research and marketing
support capabilities We can perform custom
market research and also provide services to support marketing activities
such as targeted "lead generation" work and promotional events, including
sponsored visit programs such as "familiarization" events as well as
services related to trade shows.
These custom services are obviously priced differently
than our online advertising options, because they may involve several weeks
or months of professional work rather than just a few hours or days to
complete. |
fDi reaches top executives at large US and foreign
companies Most ads in fDi are full page, and
there are typically 2 - 3 pages of FT-quality editorial research surrounding
each ad page rather than lots of small ads or obvious advertorial content.
This reflects the "C-level" audience which fDi serves, 40%
of which is in North America. There is considerable US content in each
issue, including regional features, industry sector reports, and sponsored
fDi research reports or contributed "Spotlight" presentations. |
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Co-sponsored market research and lead generation work
We have helped executives at over 1000 companies with their
capital investment project plans over the years, and have screened thousands
of others to qualify their interest in specific places or services.
Contact us about the cost of our direct research work to survey relevant
executives personally about their capital investment project interests or
awareness or perceptions of specific business locations or services. |
fDi sponsored research reports about locations or services
Ask us about 2008 fDi research report plans, including a
survey of top biotech / life sciences industry executives for presentation
during the BIO 2008 conference in San Diego in June 2008.
fDi produces sponsored
but independently researched reports, such as 4 to 12 page features about an
area or service in the magazine, or 16 - 64+ page sponsored research
supplements. |
